A shocking announcement was made yesterday to the rum community by Global rum ambassador Ian Burrell. Sadly, he has announced the end of his involvement with multi award-winning Equiano Rum, alleging that the company’s trademark was misfiled. The statement started off with “To my friends, supporters, and the wider drinks community, I want to share something important with you all….
The news sent shockwaves through the professional rum industry along with an outpouring of support with over a thousand likes and comments, given Ian’s tireless efforts and professionalism to grow and elevate the rum category as the only Global Rum Ambassador.
On Instagram the statement continued: “While I am a founder and shareholder of Equiano Limited, it has come to light that the corresponding trademark was never registered in the company’s name but was purportedly registered by a company controlled by another of our founding directors and shareholders.
“Therefore, I can no longer continue to represent the Equiano Rum brand and I have retained counsel in the matter.”
The rum was created in honour of Olaudah Equiano, who was enslaved as a child and years later was able to purchase his freedom by selling rum and become a key member of the abolitionist movement.
The statement continued: “This has been an incredibly difficult and disappointing situation, but I refuse to let it define me or my passion for rum. Rum has always been more than just a spirit for me – it is history, culture, community and a way of life. That is where my focus will remain.
“I am deeply grateful to everyone who has supported me on this particular journey so far – from fellow rum lovers, bartenders, and industry peers, to those who simply shared a glass, and the amazing story of an African entrepreneur, abolitionist and author who bought his freedom by selling rum. While this Equiano Rum chapter has closed, there are very exciting new opportunities and projects ahead. I look forward to continuing to celebrate rum’s rich heritage and sharing that journey with you.
With gratitude and respect, Rum love.
Ian Burrell, Global Rum Ambassador”
Ian finished the statement with the hashtags #Stolen #EquianoRum #NoLongerBlackOwned