Barbados rum brand Mount Gay announce the launch of their new collaboration with the modern golf and lifestyle brand Devereux Golf!
This limited-edition collection is designed for today’s golfer, uniting centuries-old craftsmanship with a contemporary, rule-breaking approach to golf and leisure. The collection features 16 pieces, including performance-driven polos, hats, a golf bag and more. Each piece is crafted to feel equally at home on the fairway, on a sailboat, or in any shared adventure.
The sailing jacket and Bridgetown polo get my vote. Pieces of the collection kind of gives off an early 90s Tommy Hilfiger & Ralph Lauren Polo collection (if you know, you know)
The collection draws inspiration from Mount Gay’s 300-year history and its longstanding ties to the sport of sailing. Rich reds, bright blues and golden yellows reflect the brand’s heritage, rooted in St. Lucy, Barbados, while sun-washed fabrics and performance-driven detailing are designed for wear on the golf course, on a sailboat or at the bar afterward.
The partnership marks the next phase of Mount Gay’s growing presence in golf. For the past three years, the Barbadian distillery has served as the official rum of select PGA Tournaments across the United States, including The Genesis Invitational, RBC Heritage Tournament, Travelers Championship and The CJ Cup Byron Nelson.
“With our passionate history within the sailing community and an expanding footprint in the world of golf, partnering with Devereux feels like a natural next step for our connection to the golfing community,” said Paige Parness, Mount Gay Rum global brand director. “There is a mutual DNA surrounding the lifestyle and aesthetics of these two communities, and between Mount Gay and Devereux.”
Ready to elevate your golf style? Full collection on devereux website. I was never any good at golf, but I will take a Mount Gay cocktail and leave golf swinging to the professionals! Cheers
Source courtesy: Mount Gay.