A celebration of Trinidad & Tobago heritage, Angostura re-brands its premium rum range with a more nature friendly approach and champions local inclusion to create a ripple effect for jobs and national growth.
This redesign is a bold new look for our premium rum portfolio and represents a blend of tradition with modern elegance. The redesign packaging covers the full premium rum range – Angostura 15-year-old, Angostura Founders Reserve 1824, Angostura Grand Reserve 1919, Angostura seven-year-old, Angostura five-year-old and Angostura three-year-old.
The roll-out, it said, will be done on a tiered basis, with Angostura seven-year-old already available in wholesale and retail outlets and the others to hit the local market by October. On the global front, it will be launched by mid-2026 in our key markets which include the USA, UK, Greece, Germany, Baltic’s and Spain followed by the other markets.
Speaking at The Summit at Avala in Chaguanas, Deputy CEO Rahim Mohammed said the redesign follows two years of development and will debut locally first, underscoring the value of supporting home-grown brands. “Buy local! Right. Don’t take your money and support international brands that really don’t give back to the national community. Right? We employ, we train, we take our revenue, and we put it into national development.” Mr. Mohammed said local support fuels a ripple effect for jobs and national growth.
“The redesign is much more than a visual change; it has been thoughtfully developed to enhance brand visibility on shelves and engage consumers with a modern and distinctive appeal. This initiative also reflects Angostura’s dedication to taking meaningful steps toward a greener future—because great rum should leave a positive mark on the world.”
– Chairman of Angostura Holdings Limited, Mr. Gary Hunt
Photos courtesy Angostura