Innovation and creating products that are both quality and friendly to the environment is always a challenge. But British rum brand V Rum has stepped up to the plate (or should we say bottle!) V Rum has revealed a new custom-designed, pentagon-shaped bottle made from 100% recycled glass.
At V Rum, sustainability is part of our ethos, built into every decision we make. We take a transparent, no-greenwashing approach, starting with packaging. Our bottle labels are 100% recycled, made from 95% sugarcane and 5% hemp.
We’re now sourcing UK-made, 100% recycled glass bottles to reduce emissions, and our FSC-certified cardboard packaging comes from a local supplier using 90% recycled, fully recyclable material.
We’re proud to be part of a new generation of British rum makers — independent, transparent, and focused on quality without compromise.
Well done to V Rum for this bold new move and taking responsibility to cause less damage to the environment in a new, innovative approach to premium product creation.
Image courtesy V Rum